Best Poker Sites UK

Cookie Policy

This Cookie Policy explains how we use cookies and similar tracking technologies on our gaming platform to enhance your experience, maintain security, and provide personalised services. We are committed to transparency regarding data collection practices and complying with UK regulations, including the Privacy and Electronic Communications (EC Directive) Regulations 2003 and the UK General Data Protection Regulation (UK GDPR). This policy applies to all visitors and registered users of our platform. Last updated: January 18, 2026.

1. What Are Cookies and Similar Technologies

Cookies are small text files stored on your device when you visit our website or use our gaming platform. These files contain information about your browsing behaviour and preferences. Beyond traditional cookies, we also utilise similar technologies to track user activity and enhance your gaming experience. Understanding these technologies helps you make informed decisions about your privacy preferences whilst using our services.

Similar technologies include web beacons, pixels, local storage mechanisms, and session storage. Web beacons are invisible tracking elements embedded in web pages and emails that record whether content has been viewed. Pixels function similarly but are typically one-pixel images used for analytics. Local storage and session storage are browser-based mechanisms that retain data on your device beyond individual sessions, similar to persistent cookies but with greater capacity.

These technologies serve legitimate business purposes on our platform, ranging from security verification and fraud prevention to user experience optimisation and marketing analytics. Most of these technologies require your explicit consent before activation, particularly those classified as non-essential under UK and EU regulations.

2. Types of Cookies We Use

Our platform employs various cookie categories, each serving specific functions related to our gaming operations and compliance obligations. Understanding these categories enables you to exercise greater control over your personal data and make informed choices about which tracking technologies to accept.

  1. Essential Cookies: These cookies are strictly necessary for platform functionality and security. They enable account authentication, session management, fraud prevention, and compliance with UK Gambling Commission regulations. Essential cookies cannot be disabled without compromising platform accessibility and security features that protect your account and financial information.
  2. Performance Cookies: These analytics cookies help us understand how users interact with our platform, which games are most popular, and where technical improvements are needed. They collect anonymous data about page load times, navigation patterns, and feature usage. Performance cookies do not identify individuals but provide aggregate insights crucial for service optimisation.
  3. Functional Cookies: These cookies enhance user experience by remembering your preferences, language settings, account information, and gaming history. They enable us to personalise your interface, save your favourite games, and maintain your preferred currency and account settings across multiple sessions.
  4. Marketing Cookies: These cookies track your behaviour across our platform and external websites to deliver personalised promotional content and measure marketing campaign effectiveness. They enable us to understand which promotional channels drive engagement and optimise our marketing spend accordingly. Marketing cookies require explicit consent before deployment.
  5. Third-Party Cookies: External partners, including payment processors, advertising networks, and analytics providers, may set cookies on our platform. These third-party cookies facilitate payment processing, fraud detection, and cross-platform advertising. We maintain agreements with third parties ensuring their cookie usage complies with UK regulations.
  6. Social Media Cookies: When you interact with social media features or share content from our platform, social networks may set cookies to track your engagement and deliver targeted advertisements. These cookies enable social sharing functionality and allow platforms like Facebook and Twitter to recognise you across websites.

3. Cookie Purposes and Legitimate Interests

We deploy cookies to achieve multiple objectives that benefit both our platform operations and user experience. Our legitimate interests in cookie usage include maintaining platform security, preventing fraud and underage gambling, complying with UK Gambling Commission requirements, and optimising our services based on user behaviour analysis.

Security-related cookies protect against unauthorised account access, detect suspicious activities, and prevent bonus abuse. These cookies are essential for UK gaming operators who must implement robust anti-fraud measures. Performance cookies help us identify technical issues, monitor platform stability, and ensure optimal loading speeds across devices, which directly enhances your gaming experience.

Functional cookies enable personalised gaming experiences by remembering your preferences and account details. This reduces friction when logging in and allows us to maintain your customised interface settings. Marketing cookies help us communicate relevant promotions, which can provide genuine value by highlighting games and offers matching your interests whilst respecting your stated preferences and compliance obligations regarding responsible gambling messaging.

4. Managing Your Cookie Preferences

We provide comprehensive tools enabling you to control which cookies you accept on our platform. Upon your first visit, you will encounter a cookie consent banner allowing you to accept all cookies, reject non-essential cookies, or customise your preferences through our detailed cookie management interface.

  1. Cookie Consent Banner: This initial prompt appears on your first visit and provides quick options to accept all cookies or accept only essential cookies. You can also access the preferences centre for granular control over each cookie category.
  2. Cookie Preferences Centre: This dedicated interface provides detailed information about each cookie category, including specific cookies used, their purposes, and retention periods. You can individually toggle each category on or off according to your preferences.
  3. Browser Settings: Most modern browsers include built-in cookie management features allowing you to control cookies at the browser level. These settings provide an additional layer of control independent of individual website preferences.
  4. Withdrawal of Consent: You can withdraw cookie consent at any time through your account settings or the preferences centre. Withdrawal of consent for essential cookies may restrict platform functionality, but non-essential cookies can be completely disabled.
  5. Cookie Reports: Your account dashboard provides transparency regarding which cookies are currently active and their purposes. Regular reports enable you to monitor and manage your cookie preferences continuously.

5. Disabling Cookies in Your Browser

If you prefer to manage cookies exclusively through your browser rather than our preferences centre, you can adjust settings in most popular browsers. Complete cookie disabling may prevent platform access, but you can configure your browser to accept cookies only from trusted sources or to alert you whenever a cookie is set.

  1. Google Chrome: Navigate to Settings, then Privacy and Security, and select Cookies and Other Site Data. You can block all cookies, allow all cookies, or configure specific rules for individual websites.
  2. Mozilla Firefox: Access Preferences, select Privacy & Security, and locate the Cookies and Site Data section. Choose whether to accept all cookies, reject all cookies, or accept cookies only from visited websites.
  3. Microsoft Edge: Open Settings, select Privacy, Search and Services, and navigate to Cookies and Site Permissions. Configure your preferred cookie handling and receive notifications when websites attempt to set cookies.
  4. Apple Safari: Go to Preferences, select Privacy, and adjust the Cookies and Website Data settings. Safari provides options to always block cookies, accept cookies only from websites you visit, or accept all cookies.
  5. Opera Browser: Access Settings, select Privacy & Security, and configure Cookies and Other Site Data preferences. Opera allows granular control including options to delete cookies upon browser closure.

6. Third-Party Cookie Providers and Your Rights

Our platform integrates cookies from third-party service providers specialising in analytics, payment processing, fraud prevention, and marketing. These providers include Google Analytics, Stripe, Cloudflare, and various advertising networks. Each third party has its own privacy policies governing cookie usage, and you maintain rights to access, correct, and delete your personal data collected through these cookies.

You can exercise your rights under UK GDPR by submitting data subject access requests through our dedicated privacy portal. Third parties are contractually obligated to process your requests within statutory timeframes. For cookies set by advertising networks, many participate in industry self-regulatory programmes including the Internet Advertising Bureau (IAB) UK, allowing you to opt out through industry-standard mechanisms.

You have the right to lodge complaints with the Information Commissioner’s Office (ICO) if you believe our cookie usage violates UK GDPR or UK privacy regulations. The ICO provides tools and guidance regarding your cookie rights and data protection responsibilities of online gaming operators.

7. Updates to This Cookie Policy

We review this Cookie Policy regularly to reflect changes in our platform, emerging technologies, and evolving regulatory requirements. Material changes to our cookie practices will be communicated through prominent notification on our platform, requiring your explicit consent before implementing changes affecting your data collection. We recommend reviewing this policy periodically to remain informed about our current cookie practices and your available options for managing preferences.

For questions regarding this Cookie Policy or to exercise your rights, contact our data protection team through the contact information provided in our main Privacy Policy. We are committed to maintaining transparency and working collaboratively to address your concerns regarding cookies and personal data protection on our gaming platform.